AGENDA - TUESDAY, OCTOBER 30
Details subject to change. Please check back for updates as speakers & sessions are being added regularly.
Breakfast and Registration
Marla Kaplowitz, President and CEO, 4A's
Kick-Off/Roadmap of Conference
Graham Nolan, SVP, Reputation Management, Grey
Keynote: The Language of Leadership
What should a leader say? And when should they say it?
From the 24-hour news cycle, to the contagion-like spread of both facts and falsehoods, leadership has never been more demanding or more influential.
Charles Day, advisor to some of the creative industry's most celebrated and disruptive leaders, will explain what he’s learned from the best about leading and communicating in today’s 24-hour news cycle.
Charles Day, Founder, The LookinGlass
How to Use PR to Enhance An Agency’s Creative Reputation
Don’t just take our word for it. Hear from the folks who know best – Chief Creative Officers.
Tim Nudd, creative industry pundit and Editor-in-Chief at the Clio Awards, hosts a spirited panel discussion with three of the foremost CCO’s in the business: Susan Credle, CCO FCB Worldwide; Greg Hahn, CCO BBDO New York; and Leslie Sims, CCO Y&R North America. Topics will include the role public relations can play in attracting talent, greasing the skids for awards show success, using creativity as an economic multiplier and contributing to an agency’s overall reputation.
Susan Credle, Global Chief Creative Officer, FCB
Greg Hahn, Chief Creative Officer, BBDO New York
Tim Nudd, Editor-In-Chief, Clio Awards/The Muse
Leslie Sims, Chief Creative Officer, Y&R North America
Get to Know: Adweek
David Griner, Creative & Innovation Editor, Adweek
Michelle S. Giuda, Assistant Secretary, Bureau of Public Affairs, U.S. Department of State
Agency Reputation in The New Business Process
How does PR help the new business process? Leading search and agency consultants will talk about the news and how good (and bad) press influences the decision making process when considering and selecting agencies. Hear what consultants look for and the best ways to keep them informed.
Lisa Colantuono, President, AAR Partners
Christopher Hayes, Partner, Roth Ryan Hayes
Elizabeth Zea, Partner, Juel Consulting
Get to Know: Campaign US
Oliver McAteer, Associate Editor, Campaign US
Get to Know: Ad Age
Meg Graham, Reporter, Ad Age
Keynote: business news in an era of continuous consumption
In today’s constant stream of news and information, what constitutes legitimate business news has evolved. As stewards of brand narratives in this competitive business news climate, it’s never been more challenging or important for us tell the right story, to the right audience, at the right time. But in order to do this, how do brands ensure their business story is not only told effectively, but told at all? Join us for an impactful conversation on the definition of business news today, with the undisputable global leader of news, CNN. Laurie Segall, Senior Technology Correspondent for CNN and Editor-at-Large for CNN Tech will join Jason Farkas, VP, General Manager at CNN Business, for a candid discussion moderated by Jeremy Miller, EVP, Global Chief Communications Officer at McCann Worldgroup.
Jason Farkas, Vice President and General Manager, CNNMoney
Jeremy Miller, Global Chief Communications Officer, McCann Worldgroup
Laurie Segall, Senior Technology Correspondent, CNN, Editor-at-Large, CNN Tech
Get to Know: The Drum
Gordon Young, Editor in Chief, The Drum
Get to Know: MediaPost
Larissa Faw, Reporter, MediaPost
Get to Know: Variety
Brian Steinberg, Senior TV Editor, Variety
Panel: Let's Get Social
Thought leadership has always been a pillar of any strategic communications program, but the landscape is changing at the speed of an Instagram story. What was once limited to a handful of op-ed opportunities in trade and business publications has morphed into an ever-increasing number of platforms to self-publish and share points-of-view. In a sea of infinite choice, what options are best for executive visibility? Does self-publishing offer a better payoff than a traditional op-ed? Can the two co-exist? And once you publish, how do you help your content to catch fire? In this session we’ll hear from three different players on how to win when everybody’s got an opinion.
Get to Know: Digiday
Shareen Pathak, Managing Director, Editorial Products, Digiday
The advertising agency model has been challenged before. And while its critics have come and gone through the years, there can be no question that today, a combination of forces poses a real threat to the industry’s continued ability to deliver the caliber of service clients need to meet their business goals and build their brands. These factors include a broadening view that the service an agency provides is a commodity, a soft cost that can be relentlessly cut. In turn, this reduction in revenue makes it difficult for agencies to effectively compete in the war for needed talent and limits their ability to provide the kind of thought leadership once valued, and still needed, by the industry’s clients. How did we get here? How can we fix it? And what role can PR professionals play in the solution.
In his closing keynote, Keith Reinhard, Chairman Emeritus of DDB Worldwide and former Chairman of the 4As, will tackle these questions and suggest some ways that PR practitioners might add a new focus to their agency’s messages in order to prove the industry’s value to business while strengthening their brands.
Keith Reinhard, Chairman Emeritus, DDB Worldwide
Graham Nolan, SVP, Reputation Management, Grey