SENIOR TV EDITOR
Brian Steinberg is Senior TV Editor at Variety, where he covers advertising and the business of television as well as other TV industry topics. Brian has covered the media and advertising industries since 1998 and has written on everything from Jimmy Fallon’s ascension to NBC’s “Tonight Show” to the issues that keep new episodes of PBS’ “Curious George” to a trickle each year. His Variety cover stories have taken deep looks at the media industry's audience measurement crisis; radical new formats for TV commercials; the future of ESPN; and the effect of the Trump presidency on cable news. Among his profile subjects have been Samantha Bee, Rachel Maddow, Jimmy Fallon and Stephen Colbert. He joined Variety in March of 2013.
Prior to joining Variety, Brian was television editor at Advertising Age, which he joined in 2007. While there, he managed the outlet's annual look at TV-commercial prices and its Super Bowl ad coverage. Before that, Brian spent more than four years as the Wall Street Journal’s advertising columnist and was instrumental in transforming the focus of a long-running daily column from a spotlight on industry news to an examination of the changes forced on media and marketers by new technologies. Prior to working with the Journal, Brian was the lead U.S. media business reporter for Dow Jones Newswires, where he created and launched a weekly column on marketing. He got his start as a news clerk in the New York Times’ Washington bureau and as a business reporter for the Capital newspaper of Annapolis, MD.