DIANNA PIERCE BURGESS
EXECUTIVE DIRECTOR AND CO-FOUNDER
Dianna Pierce Burgess has spent the last 25 years in television news, journalism, politics and public relations. She has a broad range of skills and expertise – her experience goes from the White House to the front lines of national television news to the award-winning Foreign Policy magazine and now running her own communications strategy shop in London.
Dianna started work in journalism at U.S. News and World Report. In 1993 she joined the Clinton White House, helping with press, strategy and communications plans (Haiti, Rwanda, Nixon’s funeral, NATO Summit, nuclear non-proliferation agreement, Middle East, G-8 Summit), and traveling on Presidential trips.
Ms. Pierce is a 5-time Emmy Award winning former ABC News/Nightline producer as well as she won a Peabody Award for ABC News’ coverage of 9/11. She’s covered wars, natural disasters, politics, science, finance, economics, sports and more - from the O.J. Simpson trial to the Iraq War, terrorism to all Presidential elections from 1992 – 2004. She has produced shows with world leaders and Hollywood celebrities. She produced several live “Nightline Town Hall Meetings”: Texas (race relations, school shootings, Katrina), Jerusalem (the Second Intifada), Washington D.C. (bioterrorism), putting together panels and managing a representative audience of several hundred to over a thousand.
She spent 3 years in South Africa and upon returning to D.C., Ms. Pierce became Director of Public Relations and Marketing for Foreign Policy magazine. The magazine was expanding a growing Internet site and her goal was to help raise the web traffic, introduce videos, and establish the magazine as an online force, recruit online advertisers, introduce new hooks, as well as maintain the loyal fans of the print magazine. She conducted media training for the staff, and introduced new breakfasts, panels and events to coincide with the editorial direction of the magazine and website. Upon leaving FP in 2010 for London, the measure of website traffic uniques had grown from 1 million/month to over 10 million, and the magazine won the prestigious “Ellie” Award (the National Magazine Award) for General Excellence.
Now living in London, she consults organizations on media strategy. She’s worked with Global Change Network in communications with clients including International Center for Research on Women and MTV/Staying Alive Foundation. Using her extensive contacts, journalistic expertise and media acumen, she advises clients on navigating PR in the new world of online as well as traditional media.