Gordon Young helped found The Drum 25 years ago. He offers his insight and opinion on various matters relating to media and marketing.
Projects Gordon is most proud of include Do it Day - the project where they aim to change the world over a 24 hour period. There is a small forest, slowly growing in England - 10,000 hard-wood trees - which was planted as part of this initiative. They took one day to plant - but will be around for 100 years or more.
Biggest achievement? Putting together a world beating team.