GLOBAL CHIEF CREATIVE OFFICER
As FCB’s Global Chief Creative Officer, Susan Credle heads up the agency’s creative product and reputation.
In 2017, Susan was named a Matrix honoree by New York Women in Communications – for being a remarkable leader who is helping to connect the world – and was celebrated as one of the 4A’s “100 People Who Make Advertising Great. Selected as one of Adweek’s “Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech,” Susan helped launch Free Bid, a program designed to impact and grow the number of female directors in the advertising industry. In 2015, she was honored with the MAIP/4A’s Pantheon Award, which is given to a transformational leader who is highly regarded as a cultivator, supporter and champion of multicultural talent.
Susan believes in brand purpose and platform ideas. In 1996, she began transforming M&M’S from a chocolate brand to an entertainment brand by creating a comedic ensemble through the characters. Today, these characters are famous around the world. She also guided “Mayhem,” a summer campaign for Allstate, into a platform idea that has been running since 2010. Launched in 2010, “Mean Stinks,” an anti-bullying campaign for Secret deodorant, ran for five years successfully promoting “nice” in schools through social media, tool kits and events.
Currently, Susan serves on the boards of The University of North Carolina’s School of Media and Journalism, The VCU Brandcenter, The 4A’s, The Foundation for Exxcellence in Women’s Health and is the first woman named as Chairwoman of The One Club. In 2014, she was inducted into The North Carolina Media and Journalism Hall of Fame.